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Labor Day Deal!

Free Shipping on any order over $100

Promo Code: LD100

Deal Ends on 9/7/25

*Promo code can not be combined with other offers.

You'll love it
even more tomorrow!

The more you use it,
the softer and fluffier it becomes.
That's the beauty of our towels.

Lineup 

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What makes
Sodateru Towel unique?

“Sodateru” means to nurture or grow in Japanese. We chose this name because our towels get fluffier with every wash. And that’s just the beginning of what makes them special.

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#1
They grow softer and fluffier when washed.

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#2
Their water absorbing power and quick-drying ability grow as well.​

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#3
They produce less fuzz so it lasts longer.

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Soft, light, and iconic. Beautifully packaged in boxes that add an extra touch of class.

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Plush and refined. Premium towels in timeless black boxes.

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Everyday comfort with lasting strength. Finished with a cheerful yellow ribbon.

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Soft pile and gentle gauze—designed to nurture a baby’s delicate skin.

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Graceful and refined. A towel that gently embraces your senses.

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